... previously founded global brand experience agency "The Projects", prior to which he was Creative Director across some of the world’s biggest print, digital and broadcast platforms at Emap PLC based between London and Sydney.


Connected in to some of the world’s most progressive brand and leaders, with two decades in creative industries - Si has worked closely with the likes of Asahi, Audi, Facebook, Google, Samsung, P&G, Pernod Ricard, SONOS & Under Armour across multiple markets.


Despite not making it as a professional footballer, Si still chases the dream and plays for his beloved Dunbar Rovers Football Club in Australia. 


Si is married to Carlie, with a young sons Hudson and Jasper living between Sydney and London.