Putting you at the
forefront of creativity and culture
Background is a
global creative counsel:
Delivering creative and cultural relevance for brands
Upstream problem solving of key business tasks
Downstream executional work through the right channels
Custom built expert teams assembled to the scope
Challenging norms to ensure our partners remain ahead of the curve
“The game has changed”
Agencies, brands and media have to adapt
Brands can’t win hearts and minds by doing the same things
There are new ways of working - both collaboratively and precisely
“Background is a swiss
army knife to solve
What we enable
Access to influential local and global networks
Custom built expertise - people who would never normally be on your team
World class creative ideas and intelligence
Premium marketing skills across multiple verticals
An advisory and support service, to make sure you win
Inspiring new connections
Background represents a high level creative network, featuring 500+ experts worldwide...
Board level assets & advisory
We are not an agency
We don’t seek awards or publicity
We aim to benefit society with our strategies
We custom build our teams, for every single job
We specialise in modern culture, with global credibility
We work with people we like, brands we love and causes we care about
Fused with world class, independent and custom-built creative services...
Experts who would never normally be on your team:
We cut the fat.
You get the A Team
all of the time
Access. Precision. Community. Partnerships.
Doing new things.
Why the Background model is relevant
“Deep down we know that good work comes from a handful of relevant minds from different backgrounds,
with fervent debate and an appetite for greatness.
At the core, businesses have problems that need solving.
There is a need for more agility, with seasoned experience and insights - deployed efficiently into markets based on artful knowledge and credibility."
Jake O’Leary - Global brand lead