BACKGROUND INT 2018

Putting you at the
forefront of creativity and culture

Background is a

global creative counsel:

Delivering creative and cultural relevance for brands
 

Upstream problem solving of key business tasks
 

Downstream executional work through the right channels
 

Custom built expert teams assembled to the scope
 

Challenging norms to ensure our partners remain ahead of the curve
 

“The game has changed”

Agencies, brands and media have to adapt

Brands can’t win hearts and minds by doing the same things

There are new ways of working - both collaboratively and precisely
 

“Background is a swiss
army knife
to solve
creative problems”

What we enable

 

Access to influential local and global networks
 

Custom built expertise - people who would never normally be on your team
 

World class creative ideas and intelligence
 

Premium marketing skills across multiple verticals
 

An advisory and support service, to make sure you win

Inspiring new connections

Operationally

Teams in:

London

Los Angeles

New York

San Francisco

Shanghai

Singapore

Sydney

Background represents a high level creative network, featuring 500+ experts worldwide...

Services

Upstream:
 

Brand strategy

Board level assets & advisory

Creative consulting

Cultural insights

Partnerships

Special projects


 

Downstream:
 

Content

Design

Digital

Experiential

Influence

Launches

Background Manifesto


We are not an agency

 

We don’t seek awards or publicity
 

We aim to benefit society with our strategies
 

We custom build our teams, for every single job
 

We specialise in modern culture, with global credibility
 

We work with people we like, brands we love and causes we care about

Artists

Athletes

Board directors

CEO’s

Creatives

Designers

Entrepreneurs

Filmmakers

Futurists

Music producers

Professors

Scientists

Technology pioneers

 

Fused with world class, independent and custom-built creative services...

Experts who would never normally be on your team:

We cut the fat.

You get the A Team
all of the time

 

Access. Precision. Community. Partnerships.

Doing new things.

Why the Background model is relevant

“Deep down we know that good work comes from a handful of relevant minds from different backgrounds,
with fervent debate and an appetite for greatness.

 

At the core, businesses have problems that need solving.

 

There is a need for more agility, with seasoned experience and insights - deployed efficiently into markets based on artful knowledge and credibility." 

Jake O’Leary - Global brand lead